How to Win by Rob Yeung

Author:Rob Yeung
Language: eng
Format: epub
Publisher: Wiley
Published: 2013-11-25T05:00:00+00:00

Share your story with a couple of friends or colleagues and ask them:

When reading (or listening to) the story, could you picture the exploits described in it?

Were you mentally involved in the story while reading (or listening) to it?

Did you have a vivid image of the protagonist(s) in the story?

Did you want to learn how the story ended?

Did the story affect you emotionally?

Of course, not every story will elicit a “yes” response to all of these questions. We may not always have time to tell lengthy sagas that fully transport people. Or sometimes, we may wish to tell only shorter anecdotes that serve a simpler purpose. But the very best stories will get a resounding “yes” to all five.

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